Controversial clothing store Urban Outfitters landed themselves in hot water again yesterday, over the sale of a vintage jersey that supposedly glorified the gory shootings at Kent State University in which four students died.
The jumper was posted on the American version of their website yesterday for $129, with the tagline ‘get it or regret it’. The item was hastily removed after the company was slammed as ‘disgusting’ over social media, however one was reportedly seen on sale on eBay for $500.
Images from ibtimes.co.uk and metro.us (screen grabs from UO website before being pulled)
A statement from Urban Outfitters apologised for the article of clothing, stating it was never their intention ‘to allude to the tragic events that took place at Kent State in 1970’, however the red washed colour, complete with blood stains, suggests otherwise.
This is not the first time Urban Outfitters has been criticised by social media. Earlier this year, the retailer faced backlash over a t-shirt emblazoned with the word ‘depression’ on the chest, which lead from its withdrawal from its stores.
Cynics have suggested that Urban Outfitters constant need to be ‘edgy’ by releasing potentially offensive merchandise is just a ploy to keep themselves relevant; if this is the case, this stunt has backfired massively, as many publications are calling for a boycott on the retailer.
Kim - President
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